Ffresh, our flagship Juicy Pale Ale is now stocked permanently at the Principality Stadium as the Offical Ale of the Welsh Rugby Union! The beer was launched at the stadium on the 3rd of February - supported by some brilliant pitch side animated advertising - and we sold over 12,000 pint. Not too bad for the first day!

Obviously we're incredibly excited to get our fastest growing keg brand into such an iconic venue, and we've given the brand a bold, fresh new look to help it really stand out. Keep your eyes peeled for new lenses, branded glassware, bar runners and beer mats next time you order a pint of Ffresh out in the wild. Our head brewer Jamie has also been refining the recipe to make it jucier than ever, with tonnes of punchy citrus flavours and a incredibly refreshing, bitter finish.

The Offical Ale of the Welsh Rugby Union... that's FFRESH AS FF***!